Liverpool Football Club are reknowned around the world for the quality of their play, whilst they also had one of their most memorable nights in their history in Instanbul, so it's no wonder the Turkish Tourist Board are keen to link-up with the football giants.

The deal is similar to Qatar's sponsorship of Barcelona, with the country hoping that Liverpool fans around the globe will start to realise the immense potential and beauty of Turkey's coastline, and come and visit!

Liverpool have been struggling to match their fierce rivals Manchester United for commercial deals, but this just shows how much nearer they are getting. The multi-million pound a year deal will help finance more key players for the Kop fans to serenade, and hopefully grow the club's fanbase in Turkey too.

Ian Ayre, Liverpool's CEO, is impressed by Turkey. “Turkey is a great country and we all have fantastic memories of our European Cup win in Istanbul in 2005.

“Through this partnership hopefully Liverpool can provide the Turkish Tourism board with some significant brand visibility, and connect with out supporters to help raise awareness of their tourism opportunities.”

Chelsea are increasing their efforts in order to get current Turkey manager Guus Hiddink. Hiddink, 64, is currently preparing for Turkey's Euro 2012 qualifier against Belgium at the King Baudouin Stadium in Brussels on Friday week. As build-up to the game, he will lead the Turkish squad to a training camp in Tegelen, the Netherlands, on Thursday for a week of preparation.

Chelsea are nonetheless confident that Hiddink will leave his job as manager of Turkey after that game, making him free for a second stint in charge at Stamford Bridge following the ruthless sacking of Carlo Ancelotti on Sunday afternoon.

Hiddink is contracted to the Turkish national side until the final of the European Championship next summer, but it is understood Chelsea believe a deal can be struck that would see the veteran Dutch manager released from his contract by mutual consent.

Turkish side Konyaspor have made a £3 million bid to sign Blackburn Rovers striker El Hadji Diouf.

Diouf has been told he can leave Ewood Park by new manager Steve Kean and the Senegal international was linked with a move to Premier League strugglers West Ham United earlier in the transfer window.

That deal never materialised but Kayserispor are willing to stump up the asking price and have offered the former Liverpool forward an escape route.

"Konyaspor have made a bid to Blackburn for El Hadji," Diouf's representative Willie McKay told the Daily Mail. "There has been a lot of interest in El Hadji in England and across Europe as Blackburn have indicated they would be willing to let him move on for a minimal fee.

"El Hadji's first preference would be to stay in England, but he is seriously considering the offer from Konyaspor.

"El Hadji would be a top signing for someone in this transfer window as he has played at the highest level for club and country and he is player who not only scores goals, but creates a lot of goals as well."

A superior display and a two-goal victory over Trabzonspor gives Fenerbahçe a lifeline as the Spor Toto Super League title race seems wide open again. The Yellow Canaries defeat the league leader to end its 14-game unbeaten streak and come one step closer to the top of the league. Trabzonspor, Bursaspor and Fenerbahçe rank within a four-point distance, while a beaten Beşiktaş misses out on the chance to climb higher.

Fenerbahçe ended Trabzonspor’s unbeaten streak and came one step closer to the top of the Spor Toto Super League with a huge victory on Sunday.

The Yellow Canaries beat Trabzonspor 2-0 in the weekend’s big game, ending the league leader’s 14-game unbeaten streak.

Galatasaray teammates Lucas Neill and Harry Kewell both feel that Australian football is in a good position despite the weekend’s heartbreaking Asian Cup final loss to Japan.

32-year old skipper Neill says he will continue playing for the national team as long as his body allows him and feels the devastating manner of the loss will urge the players involved to come back with a steely resolve.

"My future is simple - if my body keeps feeling the way it does I keep playing until someone doesn't pick me in the squad," Neill said.

"As long the young guys take the hurt from this day and turn it into a positive, I'm sure the future's bright."

And Kewell, also 32, who returned to his best during the tournament, says that the squad were looking to move on with positivity from the defeat.

"Everyone is keen to keep playing," he said.

Turkish champions Bursaspor have signed USA and Villarreal striker Jozy Altidore on loan until the end of the season.

Bursa snapped up Rangers striker Kenny Miller earlier in the window, and have now added the former Hull City man to their ranks, as they look to win a second consecutive Super Lig title.

Altidore has already gained 32 official caps for the USA at just 21 years old, and has long been regarded as the next big thing for the national side, though he has been less impressive in Spain.

Altidore joins a long list of big names to move to Turkey in the window, along with Simao, Miller and Hugo Almeida to name a few, as the Turkish league appears to be gaining momentum to establish itself as a major power in Europe.